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Discounting... what it is... how it operates... does it have a future? REVOLUTION IN RETAILING ANOTHER "SHOT HEARD AROUND THE WORLD" WAS FIRED in MaSSa- - chusetts in April, 1961. The setting this time was Amherst rather than Concord, and the world affected was the world of retailing. While it is generally agreed that this revolution in retailing began several years ago, it was only when over 500 enthusiastic, inquiring discount house operators stormed into Amherst to attend a discount seminar sponsored by the University of Massachusetts that the real impact of this revolution was recognized. Strangely enough, the more optimistic University of Massachusetts officials estimated attendance for the conference at only 75. Furthermore, attendees were expected only from the New England states. Instead, over 500 discounters were on hand from as far away as Florida, California, and Canada! As a result of the enthusiasm shown at the University of Massachusetts conference, a second discounting conference was held in New York City in August, 1961. Over 1,300 people representing food chains, drug chains, variety chains, and department stores in addition to discount houses attended this one. The fact that so many forms of 12 THE QUARTERLY
Object Description
Title |
Revolution in retailing |
Author |
Lynch, James M. Fleisher, David L. |
Subject |
Discount houses (Retail trade) |
Personal Name |
Lynch, James M. Fleisher, David L. |
Portrait |
Lynch, James M. Fleisher, David L. |
Office/Department |
Touche, Ross, Bailey & Smart. Boston Office Touche, Ross, Bailey & Smart. Management Services Central Staff |
Illustration |
Discount houses (Retail trade) |
Citation |
Quarterly, Vol. 08, no. 1 (1962, March), p. 12-19 |
Date-Issued | 1962 |
Source | Originally published by: Touche, Ross, Bailey & Smart |
Rights | Copyright and permission to republish held by: Deloitte |
Type | Text |
Format | PDF image with OCR under text, scanned at 400dpi |
Collection | Deloitte Digital Collection |
Digital Publisher | University of Mississippi. Digital Accounting Collection |
Date-Digitally Created | 2009 |
Language | eng |
Identifier | Quarterly_1962_March-p12-19 |