J. HE THUNDERCLAP OF A JET PLANE breaking the sound
barrier, the 18,000-mile-an-hour speed of a globe-girdling
satellite, the scientific miracle of a Telstar projecting
its multi-million image on global TV, the lightning calculations
of an electronic computer and the automated
factory run by a single man — all these are symbols of
space age industry and the wonders it is working today.
But just as the stub-wing, eel-thin form of the jet plane
is shaped by the aerodynamic forces it encounters in flight,
so the pattern of business is molded by the deeds it performs.
And in a like manner, the "look" of any profession
that serves, advises or guides the management of
business is determined by such a changing configuration.
This article is written to tell you, as a member of our
firm, about the new "aerodynamic" configuration of
Touche, Ross, Bailey & Smart and to describe the kind
of organization we have evolved to help business steer a
profitable course through an environment that constantly
grows more diverse, complex and demanding.
This organization format includes techniques, principles
and philosophies which have been developing in
many offices of the firm since their inception. It expresses
concepts we have always felt we should have and, to a
greater or less degree, concepts that we have developed.
Of major significance is the fact that we have now found
a way to implement them.