Organizing the firm for growth;

              i/
Organizing the
J. HE THUNDERCLAP OF A JET PLANE breaking the sound
barrier, the 18,000-mile-an-hour speed of a globe-girdling
satellite, the scientific miracle of a Telstar projecting
its multi-million image on global TV, the lightning cal­culations
of an electronic computer and the automated
factory run by a single man — all these are symbols of
space age industry and the wonders it is working today.
But just as the stub-wing, eel-thin form of the jet plane
is shaped by the aerodynamic forces it encounters in flight,
so the pattern of business is molded by the deeds it per­forms.
And in a like manner, the "look" of any profes­sion
that serves, advises or guides the management of
business is determined by such a changing configuration.
This article is written to tell you, as a member of our
firm, about the new "aerodynamic" configuration of
Touche, Ross, Bailey & Smart and to describe the kind
of organization we have evolved to help business steer a
profitable course through an environment that constantly
grows more diverse, complex and demanding.
This organization format includes techniques, prin­ciples
and philosophies which have been developing in
many offices of the firm since their inception. It expresses
concepts we have always felt we should have and, to a
greater or less degree, concepts that we have developed.
Of major significance is the fact that we have now found
a way to implement them.
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