Meetings and seminars;

              Meetings and Seminars
The Partners-in-charge
Meeting in Chicago . . .
Richard Wallen, vice president of the Personnel Re­search
and Development Corporation, spoke on "Persua­sive
Communications at the partners-in-charge meeting
held in Chicago during the last week in April. Mr. Wallen
is author of a textbook and numerous papers on clinical
psychology, and is noted as a teacher and lecturer.
The IRI Advanced
Management Field Trip . . .
Donald F. Blankertz, director of Wharton Graduate
School of University of Pennsylvania, chats with Dott.
Giuliano Coppola D'Anna of Dalmire Steel Company,
prior to his presentation on marketing concepts before
visiting Institute of Industrial Reconstruction managers
last month. The group of business leaders from Italy spent
3 weeks on an advanced management field trip planned
and conducted by Louis J. D'Amore of the TRB&S Ad­vanced
Business Systems office. Major companies were
visited in New York, Boston, Rochester, Chicago and Pitts­burgh.
This is the second trip Mr. D'Amore has organized
for members of I.R.I.
The Annual Retail Services
Seminar in New York . . .
Jack Margolis, president of Marrud, Inc., discussed
current business problems of the discount industry and
answered questions of our retail group at the annual re­tail
services seminar. He is shown with Hugh Dysart,
TRB&S partner in charge in Boston. Marrud, a major
leased department operator in some four hundred discount
stores, is a client of the Boston office.
The Marketing Services
Training Program in Detroit . . .
The marketing services program, which was conducted
for our top level consultants, outlined in detail the market­ing
areas in which TRB&S can provide outstanding ser­vice
to business. The topics covered included organization
and the marketing function; marketing strategy; measur­ing
and controlling marketing efforts; marketing research;
sales, forecasting, and pricing. Guest speakers were Dr.
Michael SchifT, from the Graduate School of Business at
New York University, and Michael Halbert, technical
director at the Marketing Science Institute. George
Craighead was program chairman.
Dr. Michael Schiff Michael Halbert George Craighead
42 THE QUARTERLY