presents program for
California Bankers Association
The best banking minds in California were told last
month that they must stretch their imaginations to cope
with the future. At the first seminar for presidents arranged
by the California Bankers Association, 110 chief
executives attended an all-day conference presented by the
TRB&S National Staff for Banking Services. "Your job,"
they were advised, "is not only to prepare your management
group to react quickly to change as it occurs, but also
to prepare, to anticipate and create change."
Stressing a systematic approach to bank management,
a team of eleven TRB&S specialists pointed out that effective
utilization of the new management technologies will
play a major role for those banks that survive and prosper
during the next decade.
Both sound film and charts were used to trace economic
developments in recent years and to predict future trends.
The main ballroom of the Del Coronado Hotel, set out in
San Diego Bay, made an attractive setting for the meeting.
Visual impact was provided from a mammoth 10 x 20
split screen on which more than 500 full color slides were
MARCH, 1966 13