Formal business planning;

              FORMAL
BUSINESS
PLANNING
by Donald A. Curtis and James M. Edgar
James M. Edgar, senior consultant in our Detroit
office, joined TRB&S in 1964. His experience in­cludes
projects in market potential analysis, retail
site selections, incentive compensation plans and
systems planning and lie is a frequent speaker on
the subject of corporate planning. Prior to joining
7 RB&S Mr. Edgar was employed by a major
chemical company where he participated in their
marketing activities. Mr. Edgar holds a Bachelor of
Chemical Engineering degree and a Master of Busi­ness
Administration in accounting from Cornell
University. He is a member of the American Mar­keting
Association and the Economic Club of Detroit.
Donald A. Curtis, partner in our Detroit office, has
been with TRB&S since 1957 and has participated
in a variety of engagements involving the corporate
planning function. Currently he is the national man­agement
services program director for corporate
planning and has responsibility for a variety of spe­cialized
projects hi organization, inventory control,
management reports, pricing, systems planning, pro­duction
scheduling and computer feasibility. Mr.
Curtis holds B.S. and M.B.A. degrees from Wayne
State University. He is a member of the Michigan
Association of Certified Public Accountants, Ameri­can
Institute of Certified Public Accountants, Insti­tute
of Management Sciences as well as the
Economic Club of Detroit.
16 THE QUARTERLY