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(^Meetings aijd ^emiqats
Seminar for Professors
Held in Chicago
The National Accounting and Auditing Staff,
under the direction of Robert E. Trueblood,
conducted a three day seminar on current
accounting problems for twenty-five professors
from universities throughout the country. Case
studies were discussed by national staff members
Clayton Ostlund, Hans Shield, Raymond Perry,
Morton Poloway and Ernest Pavlock. Talks were
also given by Donald Bevis (APB member) and
Mr. Trueblood.
In addition to this current seminar, which is
part of a continuing program, Touche, Ross has
conducted other seminars for professors including
two on the problems of auditing computer
installation and one covering management
services engagements. A third Audit-EDP seminar
was also held for the Professional Development
Committee of the American Accounting
Association.
Salmonson, Michigan State University.
More than 600 bank executives attended a two-day conference on marketing sponsored by the American Bankers Association this
month. Serving on a panel which discussed the use of international data for marketing intelligence were Robert G. Stevens, director
of banking services at Touche, Ross; panel moderator, Pierce M. Davis, vice president, Irving Trust Co.; John Thornton, marketing
research, Pittsburgh National Bank, Pittsburgh; and Sanford Simon, senior consultant in our New York office.
Carl R. Nelson, Columbia University; Donald Bevis, New York Office;
Roland Salmonson, Michigan State University.
Rufus Wixon, Uni- John H. Myers, Robert T. Sprouse, Hector R. Anton,
versity of Penn- Northwestern Stanford Uni- University of Cali-sylvania.
University. versity. fornia (Berkeley).
52
