Moving our London office;

              74 HASKINS & SELLS October
Moving Our London Office
THE firm announces, as of September 1,
the removal of our London office
to quarters in the new Bush House, Ald-wych,
W. C. 2. Mr. W. Holding will con­tinue
as manager.
The new location brings our office into
the heart of London's new business center.
The trend of business houses and offices
recently has been towards the neighborhood
of Kingsway and Aldwych, and many lead­ing
manufacturers, traders and distributors
now have headquarters or administrative
offices in this district. It represents in
every way London's most modern com­mercial
activity. It is also the converging
point for most of the American interests in
London.
Among the more prominent American
tenants of Bush House are the Western
Union Telegraph Company, the Guaranty
Trust Company of New York, the Equi­table
Trust Company of New York, the
United States and the American Com­mercial
attachés, Sears, Roebuck & Com­pany,
the Corn Products Company, Ltd.,
the Mercum Trading Company, the
Monroe Calculating Machine Company,
Ltd., and the United States Shipping
Board. Foreign branches of other well-known
American institutions, including the
Chamber of Commerce of the United
States, are located in the immediate
vicinity.
Bush House, conveniently situated be­tween
Aldwych and the Strand, is one of
London's most attractive office buildings.
The design, by Messrs. Helmle & Corbett,
A. I. A., of New York, is after the tradi­tional
classic forms, with special reference
in the Strand façade, to the beautiful
church of St. Mary-le-Strand and to
Somerset House. The architecture is plain
rather than ornate, and has a fine sense of
line and proportion. By permission of the
London City Council, additional height
has been given to the Strand front, where