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THEEO Practice Development Extending the Borders of the Service Concept DEPARTMENT • • p r a c t i c e development is more a state of mind I ' t h a n a system of techniques," Julius W • Phoenix, Jr., partner in charge of the Executive Office Practice Development Department, insists. "As the public accounting profession grows increasingly complex, as it continues to change, the need for a realistic practice-development orientation on the part of the professional accountant becomes more important. "This is particularly critical, I think, because we're going to see what can only be termed substantial changes in the accounting profession in the coming years," Jule said. "Many of the current concepts — such as the ban against advertising — will be sharply altered. The same upheavals are being faced by the legal and medical professions," he points out. The growth of client audit committees and the possibility of a trend toward rotation of auditors are factors that may force a reevaluation of what have long been considered fundamentals for the accounting profession in this country. Before taking over as head of the Firm's practice-development effort, Jule, a partner since 1957, served in both auditing and taxes, as a specialist in public utility accounting and as partner in charge of accounting research at EO, as partner in charge of our Miami office and partner in charge of the EO International Department. As presently organized, the PD team consists of Jule, partner Al Pastino, managers Terry Mortimer and Larry Wagner, and Gil Parker. The Mergers and Acquisitions Department, headed by partner Bert Frankenberger, operates under the umbrella of the Practice Development Department. "Every aspect of the Firm's practice possesses practice-development implications and contains practice-development opportunities," Jule noted. Under his direction the PD message has been given added emphasis with the adoption by his group of a multilevel approach that stresses both practical programs already in use and broader, long-range objectives. the Firm's practice possesses practice-development implications and contains practice-development opportunities/ "No one is born with the ideal practice-development attitude," Jule said. "Some of us may be more active in community and other outside activities than others, but practice development takes many directions. It means not only building the Firm's practice by obtaining new clients, but giving the best possible services to present clients and extending our services to those clients. An effective practice-development program benefits our clients as much as it does Haskins & Sells." 25
EO Practice Development Department: Extending the borders of the service concept
Phoenix, Julius W.
Mortimer, Terry J.
Chetkovich, Michael N.
Haskins & Sells. Executive Office
H&S Reports, Vol. 14, (1977 summer), p. 25-29
|Source||Originally published by: Haskins & Sells|
|Rights||Copyright and permission to republish held by: Deloitte|
|Format||PDF page image with corrected OCR scanned at 400 dpi|
|Collection||Deloitte Digital Collection|
|Digital Publisher||University of Mississippi Library. Accounting Collection|