Reaching out;

              Reaching Out
Haskins & Sells imposes a great re­sponsibility
on each of us and it ex­pects
us to fulfill it. There is no doubt
about that. Nevertheless, none of us
should ever be satisfied with fulfilling
just the responsibility imposed upon
us at any given time. We should reach
out for even more—for the responsi­bility
of being Haskins & Sells in all
the broad implications of its service
to its clients.
My advice to anyone in the Firm is
to take the attitude that the client you
are serving is the most important client
the Firm has, and then reach out to
render service to him in every way
you can. Help him solve his problems
—not only the problems he has referred
to you, but all others that you can see as
you go about conducting the engage­ment.
Bring to bear on his situation all
the vast resources and experience that
our Firm has to offer. Beyond that,
reach out to develop yourself so that
you can add to the sum total of the
Firm's services.
For example, in the Miami Office we
have one of the foremost authorities
in the country on savings and loan
association taxation. I'll bet he is better
known in this industry than any other
CPA—and he is identified with Haskins
& Sells. This man developed his out­standing
skill in this specialty on his
own, by hard work and application.
He saw a need and set out to fill it.
Or I could mention another, one of
the busiest men in our Miami Office,
who recently was asked on very short
notice to lead a training course in
bank auditing for the Florida Institute
of CPAs. He did such an outstanding
job that he was asked to direct the
same course in a neighboring state. So
he became an interstate teacher. His
ability is widely recognized in the pro­fession
and in the industry; he, too, is
immediately identified with H&S.
Or I could mention a young senior
who had been with us only three years
when he went to the University of
Florida to give a demonstration of
Auditape. He gave such an excellent
account of himself that the members
of his audience were astounded when
they learned that this young man had
undergone no formal training in Audi-tape
presentation.
These accountants have reached out
to offer that extra effort which spells
genuine excellence. I'd like to think
their example is catching, and that it
becomes the identifying mark of all
Haskins & Sells service.
It isn't enough today for an account­ing
firm merely to do competent audit