•-•• A T E ? =;-*". :
4 ^ =
OZARK
A current Ozark Air Lines Advertisement pictures
comedian George Carlin, looking pleasantly surprised
and asking, "What's Ozark Air Lines doing in New York
and Washington?"
The answer comes back, "jetting the east and the midwest
together... Ozark's bustin' out of the midwest "
What neither Carlin nor the ad says is that Ozark is
part of a shifting wind at the second level of the airline
industry. This shift is occurring unnoticed by comparison
with the hurricane swept up by the advent of the jumbo
jets at the top level.
But it is along with—or perhaps because of—the
major step at the top that the so-called regional airlines,
of which St. Louis-based Ozark is the youngest, are moving
out of their regions and providing non-stop service
for the formerly up-and-down medium-length hops that
the major airlines cannot give.
In the last ten years Ozark, now one of the smaller
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