The industry is already looking for answers to
Tomorrow's
Retailing
Problems
By MILTON PERLMUTTER
President, Supermarkets General Corporation
Fundamental changes are taking place in the retailing world. The consumer today is better informed, more out-spoken, and more selective than before. The new life styles, educational levels, and desire for individuality among young people are perhaps the most dramatic of these changes.
Can retailing adapt itself to such change in the coming decade? More than ever before, the consumer and the government are reshaping our working environment. Whether or not the retailing industry meets this challenge depends on the answers we find to five key problems:
— Can the industry improve the quality of its management and provide job satisfaction for its non-management personnel?
— Can the industry keep pace with the demands of the new retailing technology? Continued
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