hat makes an entrepreneur tick? What is his prime motivation?
What differentiates him from his colleagues in the business
Four experts met in the Boston office of Touche Ross recently to discuss the
factors that produce successful entrepreneurs. How much do they determine
their own destinies? How much is controlled by external circumstances? How
important in the equation are financial management, marketing know-how,
and the product itself?
The discussion by these experts focuses on the entrepreneurial climate as
well as entrepreneurial psychology. It analyzes priorities and decision
making. We hope it offers an insight into what it takes to be an entrepreneur.
The participants were:
Patrick Liles, partner, Charles River Partnership, a
venture capital firm; he has written on the motivation
Howard Stevenson, Sarofin-Rock Chair in entrepre-neurship
at Harvard Business School; he has consulted
with and conducted lectures and seminars
for entrepreneurs. He previously was chief financial
officer of a rapidly growing entrepreneurial firm.
Barry Unger, consultant to technology-based companies
and a founder/officer of several high-technology
companies; he also is a co-founder and vice-chairman
of the MIT Enterprise Forum, which assists high-tech
John Keydel, partner-in-charge of Touche Ross's
Boston office—moderator. Since this discussion, he has
been named executive director of Touche Ross International.
The questions presented by Keydel appear